I've tried quite HARD with Onarbor, https://onarbor.com, a crowdfunding for Science site, but its not exactly setting the world on fire. Would love if you have any specific suggestions.
I would expect people to end up funding the department which can produce the best promotional video. Then I expect departments to start spending ridiculous man hours producing promotional youtube videos.
Funding, in particular, is a sacroscant concept in the sciences. I think your effort is a good one, because researchers as a whole are well adapted to making one's dollar go as far as possible. However, since funding is so central there is a byzantine set of rules at each institution for its acceptance and use. Perhaps you should start at the administrative level?
I love the idea btw.
The site almost looks like an internal VPN search that I shouldn't be accessing, but you should be making it irresistible. :) good luck!
The colored google-like letters are cute- but not enough. Try making it look more like kickstarter or indiegogo.
Also the "I'm feeling Generous" button returns an error if I don't fill in anything! Make it do something in case I really am feeling generous and want to fund something. Suggest something, etc.
- Because you get paid to investigate some of the most interesting things in the world, in the company of mostly great people.
Science is awesome. Scientific careers right now are shitty, but that's because the current system is broken, not because of anything intrinsic to science. We should try to fix it.