If his last name is in fact Wozniak, I'm not sure I see a problem.

I don't see why happening to have a famous person with your last name means you can't use your last name for a domain. If a) Ira Remsen was still alive and b) I was a food blogger instead of a tech enthusiast, I wouldn't hesitate to buy remsen.com or remsen.food (if i wanted it) just because Ira happened to invent artificial sweeteners.

Why would the Woz have a .ca domain? That tipped me off that this might not be him.

I definitely clicked and read the entire article only because I thought it was written by Woz. I agree, it is link-baity and misleading.

EDIT: Holy down votes. Don't know what to say. I thought it was Woz, sosume. All I did was agree with the less-downvoted parent.

EDIT 2: Hive mind crit axotty for 9999.

You thought Woz was Canadian?

It's the guys name. Using ones own name cannot be linkbaity or misleading.

Many people interpret 'ca' as 'California'. The same way 'it' it not always Italy, and 'mx' is not always Mexico.

It is when your name is identical to the co-Founder's name. It's link-baity by the fact that many people were baited into clicking that link under false pretenses.

I'm not accusing this Wozniak of malice, however.

I didn't look at the TLD I just clicked. I thought Woz was ditching OS X, I got excited. I was baited.

If it means anything, amidst all of the downvotes I completely agree with you.

About 50 pixels to the left of the title is "Geoff Wozniak"...furthermore, I don't think it's fair to disparage people with names that happen to be shared by celebrities.

I was on Safari on iOS, it didn't appear until the end of the article.

I'm going to commit the cardinal sin of meta-commenting twice on the same submission and rhetorically ask why anyone would be downvoting the parent?

To clarify the stated fact: the name appears in the left margin on an iPad, just like on a desktop browser at normal width. However on an iPhone, it appears at the bottom of the page. It does the same thing if your browser window is set to less than 768px wide.

It's not hard to see how in those circumstances, someone could be misled into thinking that the article's author was Woz, especially if they didn't read all the way to the end.