I've spent the last year managing the build of 5 Hybrid apps predominately for Android. The workflow from a development perspective is great, really you cant ask for more, being able to write html/css/js is a huge win for the team of mainly backend/frontend developers.

Although - I wouldn't recommend it for every app. Our apps are enterprise focused business apps, mainly forms and data. We have built a social - B2C app before but the results were not as good as we'd hoped. It does still feel like a hybrid app opposed to native.

My advice - If its an app focused on data and forms then yes go hybrid, if you want to do something different go native.