For human cargo, the time difference is as important as the fuel expenditure - extra life support supplies can be heavier than extra fuel to make the same flight faster, or the need for much longer life support may make the whole thing impossibly heavy.
That said, I agree that the plan is pretty pointless: when I was in high school, I was super-psyched that we were going to Mars in 2018. Couldn't wait. Then we got to ~2008, and we had to go from dreaming to doing. Perhaps unsurprisingly, we also decided to go to Mars in 2033. This time I'm less excited.
I say go as soon as we have the flight hardware built and qualified.
(And I do mean afford. If we had better propulsion tech, like, oh, say, anything nuclear, we wouldn't have to worry so much about such details. But if we're going to hobble ourselves by rejecting that out of hand, we can't afford much mass.)
In reality the delta-V for Earth_surface -> Mars_surface journey is between 19 and 21 km/s (depending on the relative position of the two bodies) for Hoffman's orbits. Without using aerobreaking. If using aerobreaking, it's less by about 3-4km/s [1]
Or are you willing to pay an extra $10K a year in taxes to get to Mars sooner?
The same team that gave the sticker-shocking $300-500 billion price tag to the Space Exploration Initiative gave a price tag of about $30-$50 billion to a MarsDirect-style mission. Spread over 10 years, that's about 10% of NASA's budget.
I would love to see NASA fixed (firstly) and fully funded (once its fixed).
For perspective, Medicare and social security outlays over the same period are likely to exceed $50 trillion.
it's a small individual sacrifice for the most significant accomplishment yet of all known life
i can't think of anything larger or more important to support
I fear that this goal is not nearly ambitious enough. Set a deadline far away, and the time you "need" to spend preparing to meet that deadline will increase in order to fill the amount of time you have.