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A comment on What to do when an $8 million gorilla launches 3 weeks before you.

Re:What to do when an $8 million gorilla launches 3 weeks be... by maxer on Tuesday September 29, 2009 @11:43AM (#850580)
out press them, watch this interview from mixergy with the founders of hotornot.com

http://mixergy.com/hotornot-bootstrapped5-million-profits-ja...

once hotornot bootstrapped from the guys front room- funded competitors sprung up everywhere. He talks about getting his site to be the first article that newspapers carried about such a site

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Re:What to do when an $8 million gorilla launches 3 weeks be... by teej on Tuesday September 29, 2009 @01:16PM (#850797)
I've been at a company that successfully pulled this strategy off. We effectively made the press think we were the leader in our space. This was incredibly helpful in raising capital, but it horribly failed at getting us closer to profitability.
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