Re:And if only 1% of those people...
by mediaman on Monday September 28, 2009 @10:13AM
(#848448)
Mr. Sivers makes two statements:
* A marketing mechanism can have very poor, even zero, results.
* There exists a marketing mechanism for bands (giving away product) which is effective in promoting the brand.
It's not clear how stating that a particular marketing mechanism works, but that marketing mechanisms in general can have low to zero returns, are contradictory concepts.
* A marketing mechanism can have very poor, even zero, results.
* There exists a marketing mechanism for bands (giving away product) which is effective in promoting the brand.
It's not clear how stating that a particular marketing mechanism works, but that marketing mechanisms in general can have low to zero returns, are contradictory concepts.