Hightower Raises $6.5M Series A for its Commercial Real Estate Platform

Re:Hightower Raises $6.5M Series A for its Commercial Real E... by mvkel on Thursday August 21, 2014 @11:26AM (#8207787)

Hilarious that the first piece of content below the fold is who the investors are. Who cares? Do you have faith in your product, or do you just want to brag about who invested in you? What are you doing for your customers?

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Re:Hightower Raises $6.5M Series A for its Commercial Real E... by mbesto on Thursday August 21, 2014 @01:15PM (#8208430)

> Who cares? Do you have faith in your product, or do you just want to brag about who invested in you?

This is terribly myopic. When you're selling software to other businesses, knowing that you aren't going to disappear in 6 months is a huge deal.

> What are you doing for your customers?

I know the founders of Hightower personally and trust me this is one of the very few companies out there that is extremely customer focused in a terribly backwards industry.

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Re:Hightower Raises $6.5M Series A for its Commercial Real E... by chaz on Thursday August 21, 2014 @12:04PM (#8208018)

I'd agree if it was B2C, but I think B2B is different. Logo soup can work surprisingly well for establishing trust. Also, their website is probably not their biggest acquisition channel ... it's probably offline BD.

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Re:Hightower Raises $6.5M Series A for its Commercial Real E... by 7Figures2Commas on Thursday August 21, 2014 @11:41AM (#8207872)

Keep in mind that, for quite a few startups today, the real product is equity and the real customers are investors. So it's really no surprise that tech blogs focus so much on fundings and investors.

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Re:Hightower Raises $6.5M Series A for its Commercial Real E... by bnjs on Thursday August 21, 2014 @01:55PM (#8208667)

Well, you obviously don't care, but who cares about you? How many towers do you own? Me thinks you are not their target customer...

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