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Owner side of the product seems niche/unrealistic.

Like the NER chart. How many people own 6 office towers? And want to look at that chart? I am sure there are some...

Also from my experience dealing with my commercial owner/ property manager / commercial broker , it seems like the thing your app does is done by three or four different _organizations_ not just one person looking for an app to streamline his workflow.

Surprised Techcrunch does not mention others in this space.

But this nypost from jan does: "Honest Buildings, View the Space, 42Floors.com and Hightower".

http://nypost.com/2014/01/15/brokers-and-owners-take-to-cybe...

Yup, there are a bunch of great folks building companies in the commercial real estate industry. Adding to your list: CompStak, PivotDesk, and Floored. Probably still missing a couple. :)

Another great product to add there would be REFM Valuate.

Hilarious that the first piece of content below the fold is who the investors are. Who cares? Do you have faith in your product, or do you just want to brag about who invested in you? What are you doing for your customers?

> Who cares? Do you have faith in your product, or do you just want to brag about who invested in you?

This is terribly myopic. When you're selling software to other businesses, knowing that you aren't going to disappear in 6 months is a huge deal.

> What are you doing for your customers?

I know the founders of Hightower personally and trust me this is one of the very few companies out there that is extremely customer focused in a terribly backwards industry.

I'd agree if it was B2C, but I think B2B is different. Logo soup can work surprisingly well for establishing trust. Also, their website is probably not their biggest acquisition channel ... it's probably offline BD.

Keep in mind that, for quite a few startups today, the real product is equity and the real customers are investors. So it's really no surprise that tech blogs focus so much on fundings and investors.

Well, you obviously don't care, but who cares about you? How many towers do you own? Me thinks you are not their target customer...