Maybe more colors could be added? Game balance has been really tricky with this game, as changes play out very differently on mobile devices and "real computers."
From a cursory look (my math may be a little off) it seems like the odds of a tile matching at least one of its 4 cardinal-direction neighbors is ~57% (20 of 35 order-independent variations), and the odds of a tile matching 2 or more of its randomly selected neighbors is ~28%. In other words, with just random play you're going to get a match out of every `+` shaped collection of 5 tiles nearly 1/3rd of the time. Factoring the three-in-a row possibility the odds of a match will go up from there. (And since a match will eliminate several tiles of given color, the odds of getting a match on the "chain reaction" must also be quite high.)
One quick criticism:
I played a couple times and maxed out around 700pts. Then played a game where I didn't touch a single key -- no rotation whatsoever -- and managed to score 3292pts.
I'm not sure what this indicates, but it feels off.