Agree completely, this current trend of slapping "love" and "beautiful" on every start up product is watering down the word a little bit. I love my family, not paying rent.

Simple.com's homepage used to say "Beautiful banking, handcrafted in Portland." <gag>

well, the shots on dribble must have looked beautiful and that is what matters no? /s

I liked the terminology. Don't know which one of us is more representative of the target demographic, though.

It's not (necessarily) just marketing fluff. A lot of people view budgeting as "here's what I can't spend money on". It can be easier to stick to a plan when viewed through the lens of getting the maximal enjoyment for the money. There's a lot of people out there who "don't know where it's all going"; the idea is that you consciously decide if you'll be happier spending $100/month on, say, Starbucks or a Beaglebone. Once you know where it's all going, you can decide if you want to spend it on things that might be more enjoyable.

Thanks for the feedback. The perspective you articulate is exactly what we're trying to do with money management. A lot of people feel pretty bummed when they think about managing their money, and consequently avoid thinking about it and realizing that they could derive more short and long term satisfaction with the ways they spend their money. We think that a positive, visceral experience can help people reframe their relationship with their money and ultimately derive more satisfaction--aka, "love"--the way they are spending their money.

There's a lot in this comment, so I'd like to explicitly second the bug report in here.

In Chrome on Android, it's impossible to complete the goal amount, so it's impossible to continue.

I had the same bug on Nexus 5. I like the psychology behind the app and would use it, but I fear it will become boring and I will quit. Maybe gamify it a bit more.

We are looking into that aspect of the app and will likely add some mild forms of gamification to make it more engaging over time. If you don't mind sharing, did you have anything particular in mind?

Off the top of my head:

- sub-goals ("you have already saved x% towards paying of your debts")

- smaller awards (Amount: "$5 saved", Frequency: "3 taps a day award", Time: "you saved something every day this week")

- a ranking (not sure how that would work)

This would not only provide incentive to save, but it would also increase usage, which makes the app harder to forgot/uninstall.

Good luck!

PS: On your website, add a subscribe via e-mail box. Then you can capture people (like me) who would be interested to sign up when you build a native app.

Thanks for the bug report, we are looking into it.