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Re:Brand engagement is plummeting on Facebook by tptacek on Monday June 16, 2014 @03:57AM (#7897831)
People who wouldn't declare themselves "fans" of Gatorade might still be OK declaring themselves "fans" of The Glenrothes Distillery, or of The Butcher and Larder in Chicago, or of Merge Records. Doritos doesn't have much social signaling value, but the St. Louis Cardinals do.

Also: 99.9% of people who use Facebook don't think at all about how much information they're giving Facebook. They don't care. So Facebook knows I like Bob's Burgers but not The Family Guy. And?

Re:Brand engagement is plummeting on Facebook by gedrap on Monday June 16, 2014 @08:23AM (#7898631)
>>> So Facebook knows I like Bob's Burgers but not The Family Guy. And?

This. While in general privacy is definitely a concern, I see "don't give your information" way too often and it's becoming sort of a cliche.

How might the fact that I like some certain artists affect me in the future? No one is going to blackmail me for the fact that I liked Wu Tang Clan. I won't get denied some visa or whatever because I liked Donnie Darko movie.

Privacy is important but let's stop from making it a cliche or some 'easy win'.

Re:Brand engagement is plummeting on Facebook by foobarqux on Monday June 16, 2014 @11:45AM (#7899636)
"This is an ecological problem, because our individual choices worsen the condition of the group as a whole. The service companies' interest, but not ours, is to hide this view of the problem, and concentrate on getting individual consent. From a legal perspective, the essence of transacting is consent. If privacy is transactional, your consent to surveillance is all the commercial spy needs. But if privacy is correctly understood, consent is usually irrelevant, and focusing on it is fundamentally inappropriate.

We do not, with respect to clean air and clean water, set the limits of tolerable pollution by consent. We have socially established standard of cleanliness, which everybody has to meet.

Environmental law is not law about consent. But with respect to privacy we have been allowed to fool ourselves.

What is actually a subject of environmental regulation has been sold to us as a mere matter of bilateral bargaining. The facts show this is completely untrue" -- Eben Moglen

Re:Brand engagement is plummeting on Facebook by tptacek on Monday June 16, 2014 @09:14AM (#7898838)
Perhaps a good rule of thumb: if, fashion sense aside, you'd wear the t-shirt, it's probably not a privacy threat.
Re:Brand engagement is plummeting on Facebook by enraged_camel on Monday June 16, 2014 @12:05PM (#7899734)
There's a huge difference between wearing a t-shirt, which makes the information available only to people who see you wearing that t-shirt, and becoming a fan of a brand on Facebook, which makes the information available to who knows what Facebook affiliate.

In one scenario, you have full control over when you signal that information and when you stop. In the other, once you send out the signal... congratulations, you're now in several databases and have opened yourself to all sorts of soliciting.

Re:Brand engagement is plummeting on Facebook by Fuzzwah on Monday June 16, 2014 @11:14AM (#7899467)
You can easily stop wearing a shirt when you change your mind about the topic.

Once it has been on the internet, it is forever.

Not saying you're wrong, but I don't think it is exactly the same.

Maybe tattoos?

Re:Brand engagement is plummeting on Facebook by mpyne on Monday June 16, 2014 @11:25AM (#7899535)
> Once it has been on the internet, it is forever.

If that were truly the case, we wouldn't be so worried about NSA retention of data.

Re:Brand engagement is plummeting on Facebook by bronson on Monday June 16, 2014 @12:07PM (#7899748)
My phone conversations aren't supposed to be "on the internet."
Re:Brand engagement is plummeting on Facebook by pnathan on Monday June 16, 2014 @11:08AM (#7899435)
This is probably something worth saying louder.

If you commonly display $information in all sorts of settings, then $information is not ipso facto private and leaking that information further is not a privacy threat.

(Of course, it can be used as an input to deanonymize you in some data-mining system, so there's that...).

Re:Brand engagement is plummeting on Facebook by pessimizer on Monday June 16, 2014 @11:56AM (#7899690)
>How might the fact that I like some certain artists affect me in the future?

Constellations of consumer interests might be enough to create a high likelihood that you're gay, a drug user, sympathize with anti-tax protesters, or with anti-globalization protests. The next algorithm to be run over your profile might benefit greatly from this initial filtering, and depending on the distinctness of the constellation, may not result in very many false negatives.

The second algorithm auto-authorizes full text email and full audio telephone collection and review. </dystopia>

Re:Brand engagement is plummeting on Facebook by watwut on Monday June 16, 2014 @09:37AM (#7898950)
Agreed. Both ability to read materials anonymously and to discuss things privately are very important for both freedom and democracy.

That does not mean we must treat every single personal preference as top secret material.

Re:Brand engagement is plummeting on Facebook by bmelton on Monday June 16, 2014 @03:17PM (#7900920)
> How might the fact that I like some certain artists affect me in the future?

What if the FBI decides to categorize your band fandom as a form of gang affiliation?

http://edition.cnn.com/2014/01/08/showbiz/juggalo-gang-lawsu...

Re:Brand engagement is plummeting on Facebook by differentView on Monday June 16, 2014 @02:23PM (#7900600)
Some people may not like it when companies deny them services or charge a higher rate because people who share the same interest are riskier or are willing to pay more.
Re:Brand engagement is plummeting on Facebook by jsemrau on Monday June 16, 2014 @09:21AM (#7898872)
Our historical data indicates that people who like Bob's Burger but not the Family Guy have a higher probability to default on a loan (PD).
Re:Brand engagement is plummeting on Facebook by IgorPartola on Monday June 16, 2014 @09:59AM (#7899052)
But can't you do that with anything? Browser statistics, which page they spend most of their time on? What colors they use in their profile picture? What stuff their friends like? Sentiment analysis of their status updates? How many likes per page view they post?

I feel like this could very much be a case of http://www.forbes.com/sites/erikaandersen/2012/03/23/true-fa...

Re:Brand engagement is plummeting on Facebook by danielweber on Monday June 16, 2014 @12:23PM (#7899845)
http://tylervigen.com/view_correlation?id=1597

US spending on science, space, and technology has a 0.992 correlation with suicides by hanging, strangulation and suffocation

Re:Brand engagement is plummeting on Facebook by ulisesrmzroche on Monday June 16, 2014 @10:33AM (#7899231)
None of those things could tell you if the human torch was denied a bank loan or something. You're better off just grabbing their bank records.
Re:Brand engagement is plummeting on Facebook by maxerickson on Monday June 16, 2014 @11:39AM (#7899611)
Why should Family Guy viewers be required to pay higher loan rates?

Public interest is probably best served by making sure that lending markets are healthy enough that making meaningless distinctions based on silly data is not a viable practice (rather than fretting over exactly what data is allowed to be considered).

Re:Brand engagement is plummeting on Facebook by BrokenEnso on Monday June 16, 2014 @09:07AM (#7898807)
>>> So Facebook knows I like Bob's Burgers but not The Family Guy.

I see how they would know that you like Bob's Burgers, but how would they know that you dislike The Family Guy? Or, were you saying that they know you haven't declared you like Family Guy at this point in time? I ask is cause I was missing a way they could track the former, and also because I think Facebook is missing the boat by not having a way to dislike something.

If I were looking to by Brand A and saw a lot of my negative sentiment for that brand Brand B would need less positive sentiment for me to be sawed to it. In that scenario they start to displace services like Yelp.

Re:Brand engagement is plummeting on Facebook by DanBC on Monday June 16, 2014 @09:27AM (#7898901)
Facebook needs to learn the things I hate, because whenever I get IKEA ads I post a bunch of stuff a out how they don't pay their tax.

I really want all ad platforms to give me the choice to opt out from some advertisers -- especially from alcohol and gambling.