What happened to tcrn.ch? Techcrunch's own URL shortener

Posted by mayanks on Wednesday August 26, 2009 @06:43AM
from the self-post dept.

Couple of months ago, Techcrunch announced that it was going to use tcrn.ch as the domain name for it's shortened link. Their reasoning being that tcrn.ch will carry it's brand name in the shortened link as opposed to getting hidden in a bit.ly link. But lately I've observed that they seem to have gone back to bit.ly? Anyone has an idea why?

( 4 comments | 9 points | on HN )

Re:What happened to tcrn.ch? Techcrunch's own URL shortener by planck on Wednesday August 26, 2009 @09:08AM (#787081)

They're planning on bit.ly using link data to start a news aggregator, and they want to be at the top of bit.ly's charts when it happens.

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Re:What happened to tcrn.ch? Techcrunch's own URL shortener by barredo on Wednesday August 26, 2009 @08:05AM (#787001)

I think it worked under http://awe.sm if it helps

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Re:What happened to tcrn.ch? Techcrunch's own URL shortener by mayanks on Wednesday August 26, 2009 @08:28AM (#787030)

Yes they were using services of http://awe.sm to to get their own shortlinks at http://tcrn.ch. But lately I am seeing that they are using bit.ly and not tcrn.ch

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Re:What happened to tcrn.ch? Techcrunch's own URL shortener by abyssknight on Wednesday August 26, 2009 @10:29AM (#787213)

Yeah, I know the guys that built awe.sm. Pretty sure TechCrunch's url shortener was built on their platform.

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