The future of manufacturing is going to be standard platforms with high
    customization around them. Common components and then customized wrappings,
    if you will. The reason is that consumers are pretty sophisticated and want
    their own thing but you can't build a phone for each and every person
    that's different. It's very difficult to achieve that…with a supply chain
    that's in Asia, even with modern jets. It has as much to do with time zones
    and culture and language. There's reasons why in a (creative)
    hyper-competitive industry you're going to end up with advanced
    manufacturing in the U.S. And this is a trend that we're beginning to see
    in many industries