Virtually every other music manager supports watch directories. Its omission from iTunes isn't due to them overlooking the feature. Rather, it's a coercive measure to try and push users towards acquiring all their new music through the iTunes Music Store.
It becomes the "path of least resistance" when you intentionally omit features to make all other paths harder.
No, I think it has more to do with watch folders not being a feature in high demand than any conspiratorial nonsense.
I wouldn't recommend it for just that, but even if it doesn't strike your fancy--after the trial expires, it still works on one folder with two rules (e.g. Add to iTunes & Move to Trash), so it doesn't really cost anything if that's all you use it for.
I'm not excusing the lack of a similar feature in iTunes, but that's what I use and I'm happy with it.
musicbrainz support would be nice