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A comment on BlackBerry loses $423M in last quarter as revenue plunges. Parent comment

Re:BlackBerry loses $423M in last quarter as revenue plunges by randomdata on Friday March 28, 2014 @12:48PM (#7488377)
There's no reason the hardware couldn't run both OSes, letting the buyer choose the system they want. It changes the dynamics of the business to support that, but their current direction doesn't seem to be working for them.
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Re:BlackBerry loses $423M in last quarter as revenue plunges by valarauca1 on Friday March 28, 2014 @12:54PM (#7488420)
There is a very big reason.

Android is a time-shared monolithic kernel.

QNX is a Real-Time Microkernel.

So you want to pay people to maintain 2 different kernels, for the exact same hardware, at the exact same company? When the primary customer of your phones are only interested in mobile email?

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Re:BlackBerry loses $423M in last quarter as revenue plunges by randomdata on Friday March 28, 2014 @01:37PM (#7488747)
Doesn't matter if it increases the profitability of the company in a meaningful way. That is the if, of course.
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Re:BlackBerry loses $423M in last quarter as revenue plunges by valarauca1 on Friday March 28, 2014 @04:14PM (#7489694)
The problem is your assuming people who buy BlackBerry's currently want android. They pretty definitively didn't want touch screen keyboard.

To make Android profitable you'd have to complete change their target demographic, and re-invent their company image from, "Phones for lawyers, and non-tech savvy business people" to "Phones for everyone."

That's a drastic shift.

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Re:BlackBerry loses $423M in last quarter as revenue plunges by randomdata on Friday March 28, 2014 @04:40PM (#7489845)
The original parent suggested people wanted to buy Android devices with hardware that is on-par with what BlackBerry produces.

> To make Android profitable you'd have to complete change their target demographic

While I'm not sure agree with the aforementioned commenter, I'm not sure I agree with this either. Trying to shift to "phones for everyone" is what has left BlackBerry struggling now.

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