Re:BlackBerry loses $423M in last quarter as revenue plunges
by randomdata on Friday March 28, 2014 @04:40PM
(#7489845)
The original parent suggested people wanted to buy Android devices with hardware that is on-par with what BlackBerry produces.
> To make Android profitable you'd have to complete change their target demographic
While I'm not sure agree with the aforementioned commenter, I'm not sure I agree with this either. Trying to shift to "phones for everyone" is what has left BlackBerry struggling now.
To make Android profitable you'd have to complete change their target demographic, and re-invent their company image from, "Phones for lawyers, and non-tech savvy business people" to "Phones for everyone."
That's a drastic shift.