Re:BlackBerry loses $423M in last quarter as revenue plunges
by randomdata on Friday March 28, 2014 @01:37PM
(#7488747)
Doesn't matter if it increases the profitability of the company in a meaningful way. That is the if, of course.
[ Parent
| on HN ]
Re:BlackBerry loses $423M in last quarter as revenue plunges
by valarauca1 on Friday March 28, 2014 @04:14PM
(#7489694)
The problem is your assuming people who buy BlackBerry's currently want android. They pretty definitively didn't want touch screen keyboard.
To make Android profitable you'd have to complete change their target demographic, and re-invent their company image from, "Phones for lawyers, and non-tech savvy business people" to "Phones for everyone."
That's a drastic shift.
Re:BlackBerry loses $423M in last quarter as revenue plunges
by randomdata on Friday March 28, 2014 @04:40PM
(#7489845)
The original parent suggested people wanted to buy Android devices with hardware that is on-par with what BlackBerry produces.
> To make Android profitable you'd have to complete change their target demographic
While I'm not sure agree with the aforementioned commenter, I'm not sure I agree with this either. Trying to shift to "phones for everyone" is what has left BlackBerry struggling now.