of course, that's the intent of the site. i actually think it did a pretty good job of that. sure, it's displayed on pretty people, but those pictures do a pretty good job displaying the versatility of the product in how it can be worn and used. there's even a section that does an exploded view of the product so you can see what it's made of. after going through the whole site, i felt i understood it a lot better than the OP's link.