Technically and graphically it's really impressive, but it fails to fulfill its purpose. We should be impressed with the product, not the site design.

of course, that's the intent of the site. i actually think it did a pretty good job of that. sure, it's displayed on pretty people, but those pictures do a pretty good job displaying the versatility of the product in how it can be worn and used. there's even a section that does an exploded view of the product so you can see what it's made of. after going through the whole site, i felt i understood it a lot better than the OP's link.