Driving in the snow is much more dangerous than driving in perfect weather. It's only natural that people are going to change their driving habits. This article has a good premise, but poor execution.
Makes sense, but I take the view the premise is flawed. Its one of those "oh, that seems so obvious" type premises that describe the skin of the onion but fails on pulling back the layers. It seems to happen a lot while dealing with complex systems. The fun part of this one is that it seems like they don't realize they are dealing with a complex system. The illustrating pictures even show some cracks and the author skims over them.
Another example based on the premise in the article: you can find the best racing line on a race track by looking at where the track is darker, because rubber and any leaking fluids will stain the track directly under where the cars are always driving. That's where racers will be driving during normal conditions, but it'd be inaccurate to say that the race track should only be exactly that line, because drivers will occasionally go off that line to pass, avoid an accident, or participate in an accident. In both racing and normal driving, the best line isn't always the only line.
That's what I meant by the premise is good, but the execution is bad. It's just a faulty measurement.
but.....
I took the premise as "there is a lot of wasted space on the road and we can reduce it" with a methodology of "removed snow will show us what is not wasted". So, I thought the premise was hogwash, but the execution fit their twisted premise.
[1] http://commons.wikimedia.org/wiki/File:Stra%C3%9Fenkreuzung_...