News for hackers. Stuff that matters.
Re:GoPro Files For IPO by chasing on Friday February 07, 2014 @01:20PM (#7197784)
GoPro's an interesting company. Conventional wisdom would say that the market for dedicated mobile cameras is getting eaten up by general-purpose mobile devices. Think of what happened to Flip. And, yet, they seem to be thriving.

Anyway: They seem to have a good product and they definitely have been great at creating/expanding a new and distinct niche for mobile photography -- one not easily serviced by iPhones and other mobile devices.

So: Congrats!

Re:GoPro Files For IPO by marvin on Friday February 07, 2014 @01:55PM (#7197993)
Funny anecdote re: good product:

I fly gliders recreationally. Last fall one of the guys in the club called me up and asked if I'd lost my GoPro. I hadn't, but from his description, it was probably the camera of a guy I flew a two-seater with in a competition a year earlier.

Turns out that the camera had been returned by a hiker who found it while hiking on a mountain, approximately 10 kilometers from the airfield. Looking at the last footage in the camera, you could see three guys using a suction cup holder to attach the camera on the outside body of the glider. The video continued as the glider launched, and for approximately ten minutes of flight. Then, the camera detatched from the airplane. As it went tumbling down, there were a couple of frames where the glider was captured from below, rapidly disappearing into the sky.

The camera landed on the mountain, where it remained through the winter. A year later, a guy hiking there found it and returned it, in working order, to the glider club.

Re:GoPro Files For IPO by IgorPartola on Friday February 07, 2014 @02:35PM (#7198234)
Does GoPro do any kind of video stabilization? I am a bit worried about getting one of these and having a video that's completely unusable (I am thinking about taking it for some trail running).

Also, are things like Gear Pro and other knock-offs worth anything?

Re:GoPro Files For IPO by calbear81 on Friday February 07, 2014 @02:53PM (#7198328)
I don't think so (I have a Hero 3+ Silver). Lots of folks use post-processing software to stabilize it or you can look at a stabilizing mechanism to mount the GoPro on like (https://www.kickstarter.com/projects/48127572/easygimbal-an-...)
Re:GoPro Files For IPO by bambax on Saturday February 08, 2014 @06:16AM (#7200926)
EasyGimbal looks fine but pretty expensive; the Tarot, which is designed for quadcopters, can be fitted on pretty much anything, is of super high build quality and costs around $200:

http://www.helipal.com/tarot-t-2d-brushless-gimbal-for-gopro...

It's only 2D whereas the EasyGimbal is 3D but I don't think pan stabilization is much useful, except maybe when filming with the camera in hand. When attached to something (a bike, a motorbike, etc.) 2D stab is more than enough.

Re:GoPro Files For IPO by sliverstorm on Friday February 07, 2014 @02:54PM (#7198332)
There is plenty of postprocessing you can do that really cleans up the video. Even Youtube these days offers automatic video stabilization.

Now, if you start doing dive rolls on your trail runs the postprocessing may not be enough, but it's been plenty for my bicycling & dirtbiking.

Re:GoPro Files For IPO by sp332 on Friday February 07, 2014 @03:37PM (#7198573)
The wide lens helps, since vibrations will shake the subject proportionally less distance across the frame. It's not stabilization, but it's not as bad as you'd think from shaking a normal camera.
Re:GoPro Files For IPO by nl on Saturday February 08, 2014 @03:49AM (#7200715)
How you mount it is the biggest influence on shake. I think it's pretty decent, especially if you head mount it. [1] is a good sample.

I've never heard of the Gear Pro. Some of the Go Pro alternative are pretty decent, though. The Garmin Vibe has some nice features, but the form factor might not be great for running (no chest mount). Take a look at [2] for some things to think about (read the comments, too)

[1] https://www.youtube.com/watch?v=y_iU8rRGBQE

[2] http://www.dcrainmaker.com/2013/12/garmin-depth-review.html

Re:GoPro Files For IPO by bambax on Saturday February 08, 2014 @06:34AM (#7200951)
Yes the GoPro has stabilization, but it can result in undesirable footage when shaking heavily under bright light (search for "jello effect").

One way to correct the jello effect is to add ND filters before the lens to reduce the amount of light and therefore slow the shutter (since you can't otherwise control the aperture). There are filter holders that can be screwed on top of the box, or attached directly to the lens when the GoPro isn't in its box.

The other way is to re-stablilize in post-processing; results can be good to very good depending on the source footage. Heavy shaking and big jello can't really be corrected, but slow shake can be made to disappear completely.

This was shot with a Tarot gimbal attached to a bike, and no software stabilization: http://footage.shutterstock.com/clip-5460407.html

This was also shot with a gimbal but (re-)stabilized in post: http://footage.shutterstock.com/clip-5317121.html

both with a GoPro 3 Black Ed.

Re:GoPro Files For IPO by jesbickhart on Friday February 07, 2014 @06:20PM (#7199452)
Because of the "fish-eye" effect of the lens, it is hard to use stabilization plugins for editing purposes. In After Effects CS6 by Adobe they have a plugin called "Warp Stabilizer" that is pretty good but again it's not perfect.
Re:GoPro Files For IPO by ansgri on Saturday February 08, 2014 @11:17AM (#7201552)
I wonder why they (and any lens manufacturer for that matter) don't provide a radial distortion correction parameters.

Googling yields some advice on how to correct the distortion, but nobody seems to provide exact settings. I wonder how much a demand is there for a one-click rectification app for any fisheye.

Re:GoPro Files For IPO by rmc on Saturday February 08, 2014 @06:43AM (#7200962)
Also, are things like Gear Pro and other knock-offs worth anything?

There are loads of other "action cameras" and they're all quite good. I have a Drift Innovation and am quite happy with it.

Re:GoPro Files For IPO by k-mcgrady on Friday February 07, 2014 @02:53PM (#7198329)
I can't answer your question but I think iMovie added one click video stabilisation a few years ago that's pretty decent if you're on a Mac.
Re:GoPro Files For IPO by minimize_me on Saturday February 08, 2014 @10:03AM (#7201334)
VirtualDub+Deshaker.
Re:GoPro Files For IPO by sheetjs on Friday February 07, 2014 @01:29PM (#7197832)
I think the wisdom is "the market for dedicated general-purpose mobile cameras is getting eaten up by general-purpose mobile devices", and Flip didn't have a compelling niche.

On the other hand, GoPro cameras have a reputation for usability in some very extreme situations, use cases outside of the smartphone story (if you are going to mount a device on your helmet or elsewhere, you better hope that it can withstand the elements and a crash or two

Re:GoPro Files For IPO by jmharvey on Friday February 07, 2014 @03:52PM (#7198649)
Flip's compelling niche was that it was easy to get the pictures off the camera. But as easy as an integrated USB plug is to use, wireless is even easier.
Re:GoPro Files For IPO by LanceH on Friday February 07, 2014 @02:36PM (#7198244)
I've been very pleased with mine. Not just the durability but how it handles jitter and rapid lighting changes, two things that are very important for filming moving things while on the move.
Re:GoPro Files For IPO by jonknee on Friday February 07, 2014 @01:28PM (#7197821)
GoPro's are most useful in situations you wouldn't want your phone near (mounted on a helmet, attached to the outside of a car, underwater, etc). They tie in with phones though so you see the current video from your camera on your phone (handy if the mount is in an awkward spot).
Re:GoPro Files For IPO by jesbickhart on Friday February 07, 2014 @01:53PM (#7197982)
It is clearly a nitch in the market place but is it large enough to sustain and grow in a publicly traded company? That is the question.

Mobile phones are only going to start taking bigger bites out of the market. And sure we may not mount our phones on submarines or airplane wings like we could a GoPro but apart from the extreme cases, our phones will be much more convenient than another piece of hardware right?

Re:GoPro Files For IPO by showerst on Friday February 07, 2014 @02:02PM (#7198039)
Right now GoPros seem to be mostly in the extreme sports/recreation community. When I mention them to friends & family I often hear "what's a gopro?".

I think that there are a ton of use cases in markets they haven't broken into, or among more casual users. If every urban biker in the western world bought one, that's a $BN company right there.

As they get cheaper/better there are things like dashboard cams that you wouldn't use your phone for, so I think they have plenty of market left to grow into.

Re:GoPro Files For IPO by jesbickhart on Friday February 07, 2014 @03:02PM (#7198375)
So we agree that there is opportunity for some growth in the POV camera marketplace but disagree in how much there really is.

You mention "every urban biker in the western world" but unless GoPro figures out someway to make it necessary for every biker in the western world to have a camera attached to their bike how on earth is this a realistic goal to shoot for? That is like saying Redbull is shooting to get their product into the hands of every athlete...it's a silly assumption.

Re:GoPro Files For IPO by showerst on Friday February 07, 2014 @04:21PM (#7198812)
People didn't put lights on their bikes at night until about 15 years ago when low-weight, bright LEDs became cheap and ubiquitous.

Any city cyclist will tell you about all the close calls and accidents they've had, so it's just a matter of making a camera that's rugged and cheap enough to meet the demand. GoPro has rugged down, now they just need to come down in price and maybe up in usability.

I think it's different from the Red Bull example because red bull doesn't really offer anything that tons of cheap competitors don't already offer, and with taste being what it is there's no 'default' drink to capture the whole market.

If gopro just became 'the dash-cam' company, and any time you bought a new bike or car it was a $50 add-on at the register, I think they'd clean house.

Of course we're a ways from a stabilized HD camera being an impulse buy, but they're probably the best positioned company to get there. Then they just have to fight commoditization, which is a nice problem to have.

Re:GoPro Files For IPO by objclxt on Friday February 07, 2014 @06:19PM (#7199446)
> People didn't put lights on their bikes at night until about 15 years ago when low-weight, bright LEDs became cheap and ubiquitous

Perhaps this is different in the US, but in the UK people were definitely putting lights on their bikes way before then, because if you didn't you were liable to get stopped by the police. Having a light on your bike in the UK has been the law for at least 30 years.

Re:GoPro Files For IPO by erichurkman on Friday February 07, 2014 @07:28PM (#7199742)
A light, maybe. Now it's not uncommon for a frequent night biker or city bike commuter to have several very visible LEDs on their bike and gear -- a far step up from the dim battery powered lights of 30 years ago.
Re:GoPro Files For IPO by jesbickhart on Friday February 07, 2014 @06:21PM (#7199454)
I think it is a law in the US as well? Pretty hard to corner the market though with a bike light...
Re:GoPro Files For IPO by Steltek on Friday February 07, 2014 @04:03PM (#7198712)
I'm not sure about "necessary" but dash cams make even more sense for bikers. The default response for police in car-bike traffic accidents is to assume the biker did something stupid and let the driver go or worse, issue a ticket to the biker without any evidence at all.

See: http://greatergreaterwashington.org/post/19284/it-must-have-...

Re:GoPro Files For IPO by jesbickhart on Friday February 07, 2014 @05:29PM (#7199198)
I bring up Redbull because there you have a company that was able to profit more-so from it's brand than their product. Their brand created more value in the company than the product they were making.

GoPro has a similar mission as Redbull I think, therefore they would be wise to follow the lead Redbull has already proven successful.

Re:GoPro Files For IPO by barrkel on Friday February 07, 2014 @07:57PM (#7199823)
http://www.youtube.com/watch?v=zkRVJNmWmT8 - this happened to me on Wednesday night (filmed with a Drift Ghost, a better camera for motorcycle helmets though).

Capturing stuff like this is worth it.

Re:GoPro Files For IPO by moonka on Friday February 07, 2014 @10:56PM (#7200228)
Living in Seattle, almost every bicycle commuter I know has a GoPro, and they are fanatical about their love for it.
Re:GoPro Files For IPO by reustle on Friday February 07, 2014 @02:30PM (#7198216)
My sister works at a small ski resort in our are and all the kids these days want a gopro for skiing and snowboarding.
Re:GoPro Files For IPO by nether on Friday February 07, 2014 @02:13PM (#7198104)
I think they could break into science per my comment https://news.ycombinator.com/item?id=7197879. It'd be like the inverse of Nalgene.
Re:GoPro Files For IPO by nl on Saturday February 08, 2014 @03:39AM (#7200699)
Pfft. A sports shoe company? How could that ever be a big enough market to support a public company?[1][2]

A company like Garmin has made an art of growing revenues in markets that are supposed to be eaten by mobile phones. For example, their fitness division (which is basically GPS Cycling Computers and Watches) made $83 million in Q2 2013[3]. Everything Garmin bike computers do you can get an iPhone app to do instead. But people (including me) buy them because they are SO MUCH BETTER than using a phone.

Incidentally, Garmin introduced their GoPro competitor at the end of 2013.

Also worth noting there is no reason GoPro has to stay limited to cameras.

[1] http://en.wikipedia.org/wiki/Nike,_Inc.

[2] http://en.wikipedia.org/wiki/Running_boom_of_the_1970s

[3] http://www.bicycleretailer.com/industry-news/2013/10/30/garm...

Re:GoPro Files For IPO by hrktb on Friday February 07, 2014 @07:48PM (#7199793)
The GoPro is normally used in situation where some preparation was already done (e.g. register for some activity, prepared your gear, trained for the occasion) and the "best camera is the one you have with you" adage doesn't fit as much.

Putting you mobile phone in some hardened case and using it as a camera would be OK, but you might want to keep your camera running while you use your phone for other purposes (GPS, actually calling someone, listen to music...), and you wouldn't want to lose your phone in the middle of a mountain.

Re:GoPro Files For IPO by RandallBrown on Friday February 07, 2014 @06:12PM (#7199405)
I think one thing you're missing is that GoPro cameras are basically a consumable product for many higher end filmmakers. Look at the X-Games. Every athlete had one in at least one place on their body. They usually don't even have the waterproof housing on them, because they don't care if they break them.

Yes, the average consumer is only going to buy one every few years, but there are business that will buy hundreds or thousands.

I think there are other places they could move the business also. They could do other kinds of sensors, heads up displays, lots of things that aren't necessarily cameras.

Re:GoPro Files For IPO by rmc on Saturday February 08, 2014 @06:46AM (#7200965)
It is clearly a nitch in the market place but is it large enough to sustain and grow in a publicly traded company? That is the question.

Certainly! We're talking about people who are very interested in expensive hobbies (like skiing, snowboarding, motorbiking), these people are very used to spending a lot of money on their hobby. Combine that with the innate human desire to want to record/photo/share our lives, and the market for "allowing people to record their expensive hobbies" is very lucrative.

Re:GoPro Files For IPO by baddox on Saturday February 08, 2014 @04:20AM (#7200760)
Or, as mobile phones become more advanced, more ubiquitous, and more "general use," the niche markets might get larger.
Re:GoPro Files For IPO by JonLim on Friday February 07, 2014 @02:16PM (#7198119)
Perhaps this is anecdotal, but the launch of the HERO3 Black was personally very anticipated.

It was shipped to my house a few days after launch, as I had pre-ordered, but the camera just does not last beyond half an hour when recording 720p@120fps. This seems a bit... silly, but I was willing to chalk it up to launch day jitters. Nothing was fixed as time went on.

I have emailed support regularly, to the tune of once per week for the month and have received zero response. I wanted to just ask about why my battery dies so quickly and what would they suggest.

Nothing.

For a company with such a great product, they sure make a champion of their product and once-happy customer feel worthless.

Sorry for getting off track, it just bothers me still.

Re:GoPro Files For IPO by cdk on Friday February 07, 2014 @03:01PM (#7198372)
I had a similar experience. I purchased a GoPro to use for a trip to Mexico. I had heard great stories about how durable and reliable they were from friends. So I didn't hesitate to buy one on Amazon.

Long story short all the footage from my vacation were unusable as many of the videos and pictures were corrupted/distorted which was annoying. Tried customer support but weren't able to fix the issue so I ended up returning it.

Re:GoPro Files For IPO by modoc on Friday February 07, 2014 @03:13PM (#7198432)
FWIW the framerate has a big impact on the battery life for me (Hero3 Black). 30 fps = longer batter life. That said the battery life on the Hero3's isn't great, especially in the cold. I have the battery backpack thing, and a few spare internal batteries for this reason. The upside is the video quality, and low light performance, is WAY better than previous generations. So PITA but worth it for me.
Re:GoPro Files For IPO by sp332 on Friday February 07, 2014 @01:29PM (#7197831)
I thought Flip was popular, they were bought by Cisco and summarily cancelled.
Re:GoPro Files For IPO by Encosia on Friday February 07, 2014 @08:45PM (#7199955)
Flip was cancelled just ahead of nearly every smartphone having capability to record comparable quality video. It was a smart move by Cisco.

It seems less likely that phones will be able to supercede GoPro in the same way, since you'd never want to subject such an important device to the physical situations that you would a GoPro.

The lens issue is also non-trivial. For a general purpose camera (i.e. smartphone), you wouldn't want a wide angle lens like you would for PoV video, and making a smartphone's camera lens interchangeable for a small segment of its customers probably isn't happening broadly if ever.

Re:GoPro Files For IPO by jmathai on Friday February 07, 2014 @01:51PM (#7197972)
They were popular. Cisco bought them at their height. Shortly after the purchase Cisco saw the cliff.
Re:GoPro Files For IPO by ye on Friday February 07, 2014 @02:05PM (#7198068)
There's no mobile phone camera that's even close to GoPro's video quality. I can't put a phone on my helmet and go skiing or windsurfing, it will simply not survive.
Re:GoPro Files For IPO by sliverstorm on Friday February 07, 2014 @02:11PM (#7198097)
There's also the issue of wind noise. GoPro hasn't completely solved wind noise, but they are leagues ahead of what a cell phone is going to achieve at 65mph.
Re:GoPro Files For IPO by jesbickhart on Friday February 07, 2014 @05:34PM (#7199223)
I would call "windsurfing" and "skiing" extreme cases of POV usage. The normal application of POV cams could easily be filled by a more practical mobile device such as a cell phone.
Re:GoPro Files For IPO by jonknee on Friday February 07, 2014 @06:29PM (#7199487)
Why is a multi-function device without any real buttons or durability a more practical mobile device? I sure wouldn't want to put my phone on the outside of my car or on my quadcopter or try and use its capacitive touch screen underwater.