Just putting this out there: if you're generating that scale of value for agencies, you can often get them to agree to an arrangement which sounds like "$X per account you rep". Mental comparison for you: what's the largest agency you count as a client paying you? Would $250 times the number of accounts they rep be a substantially larger number than that? They probably make substantially more than that.
My brother works at a PPC agency. Typical client: a company you've never heard of in Chicago which does, without loss of generality, weatherproofing. They have a PPC budget of $IT_WOULD_BLOW_YOUR_MINDS_HN. Like many PPC companies, they charge (WLoG) 20% of spend every month. $250 doesn't make that account meaningfully lucrative and if you give them 1 extra conversion a month to brag about it's net profitable for the client.
I am aware of other marketing software companies which get into very cozy relationships with their favorite marketing agencies, to the tune of four to five figure checks monthly. That would, presumably, lift your average from $70 to an even happier number.
Bonus points: if you do it right, you can pitch this as a straight moneymaker to the agency, on some model like "You add a line-item to all your invoices of +$500 for $FOO_SOFT, so after we get our cut, that's $12,500 that your agency grosses which is totally free money to you."
I think the biggest value proposition Improvely offers is the Click Fraud reports/reporting and alerts.
I'm sure it sent you a good one or two customers too! :)
I've been a subscriber for roughly 6 months and am very happy with the service.
...any chance of an HN discount? :D
cheers!
1. Affiliate links. Each time someone buys a book through my site, I make ~5% from the retailer.
2. You know, not very well, but I think its a cool perk to give to customers you interact with ("glad I fixed your issue - want some free stickers?"). My biggest ROI to date is from google adwords, but they're outrageously expensive, so I'm going to be focusing on natural SEO for this next semester.
(I have a product with 4-digit monthly RR and I would like to take it to 5.)
Yo'uve
Btw the product looks awesome.
I couldn't find a page on the site letting me know how much technical skill I'd require to implement this.
Do you have an in house affiliate program that you use or a third party one? How did you get affiliates interested (other than existing customers)?
Two things that fit the "passive" mentality that have been picking up steam recently:
1) I offer an affiliate program with a revenue share commission (upfront bonus plus 10% of the referred customer's payments for a year). A couple of my best customers have become my best affiliates, recommending the product on industry blogs they write for regularly. It doesn't get better than having excited customers marketing your product for you. In the early days the affiliate program wasn't doing much at all, now it's a meaningful contributor to subscriber growth.
2) I've been running Improvely long enough now (just over a year) that some of the clients are growing their businesses significantly. I've got quite a few marketing agencies on board, and they're picking up new clients and adding them to their accounts. As their business grows, and their usage grows, they upgrade to plans with higher usage limits. Same customer base, higher revenue per customer. In the beginning, a new customer was worth $30ish per month. Today that's over $70/m per customer on average.