When Intel are saying they want to "promote cross-platform HTML5 app development - for all platforms, not just Intel's", I'm wondering if what they are really saying is they're not fans of the current processor-specific native apps (because they are compiled for ARM, not Intel CPUs), and they are trying to stop that avalanche before it grows into a huge pile of legacy making it impossible to compete in the mobile/phone space with a non-ARM CPU?

How selfless of them ;)