Evernote is one of those products that has rabid, fierce, loyal fans. It is one of those things.

Also, Evernote is definitely not the kind of company that really needs astroturfers. I think this is just an enthusiastic article.

This. Knowing the person who wrote it, he was just surprised when he started shifting his use of the tool and wanted to share his experiences. Many of our readers love Evernote. At the same time, others avoid it for precisely the reasons he laid out at the beginning of the piece. He wanted to highlight features that may make them reconsider if they've thought about it but dismissed it.

That was my thinking too. Who sits down and writes a lengthy blog post about a piece of software that they like to use? How boring! It's like someone sitting down to write a blog post about why they like Pepsi instead of Coke.

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It's Gawker's eHow, basically. http://lifehacker.com/wear-your-bathrobe-all-morning-long-to...

To be fair, we try to be significantly more useful than eHow.

sudo vim /etc/hosts

Enter the following:

lifehacker.com 127.0.0.1

www.lifehacker.com 127.0.0.1

save and quit

>That was my thinking too. Who sits down and writes a lengthy blog post about a piece of software that they like to use? How boring! It's like someone sitting down to write a blog post about why they like Pepsi instead of Coke.

Only liking Pepsi instead of Coke is an inconsequential personal choice based on taste alone, whereas other people can benefit from an article about a piece of software and learn tips, usage patterns, its capabilities and limitations etc. Heck, there are sites and magazines devoted to REVIEWING software, from office suites to games.

In essense: your thinking was bad, and you should feel bad.

Well, if there's something to be learned from discussing hat software's features, or something we can teach others to do to streamline their activities or be more productive, there's something to be gained from talking about it, isn't there? If something works well for one of us, we try to share it so others can take the example if it applies to them.

If you got paid to write for a soda blog I'm sure you would be able to.