I have to agree. Excuse my language, but I didn't know wtf it is precisely on the main page. I have to dig into the Specs page for the description of the device. Wasted my time with frustrated layout. Failed design fails.
I agree, but I think it's more this specific implementation than the concept itself. I've seen plenty of "long-scroll" (not sure what to call it) style sites that have been absolutely amazing at dumping information into my head.
Re:Meet the BRCK
by madeofpalk on Tuesday December 03, 2013 @01:04AM
(#6838880)
For example, http://www.apple.com/iphone-5c/
Bad example imo. A good one would have been http://www.apple.com/iphone-5c/features/ which doesn't break scrolling AND gives hard facts.
Agreed - worst thing you can do on a long scrolling page is hijack the ability to scroll like that!
I think this site works as a marketing tool. It has strong branding, and it automatically makes me feel more interested in the product even though I don't have any personal use for it.
I don't think it works as a news brief. I had to read the whole page to figure out what the thing does. Of course, it looks like they're selling it as a black box that makes the Internet happen, so maybe the technical details aren't such a big deal.
Taking BRCK as an example, I see "It's the easiest, most reliable way to connect to the Internet." and some picture suggesting that this is a hardware device. Insufficient. If I page down it gets even more confusing.