The first paragraph on a sales page should never include the word "pulseaudio." It probably shouldn't even include "Linux" unless you're selling server hardware.

For that matter, it shouldn't include fork (unless you are talking about the eating utensil), Meego (WTH is that?), Dalvik, etc.

To us geeks, yes, but that's still not giving anybody else a single reason to buy the thing.

I'm pretty sure they can't use "Nokia" in their advertisements.

Yes, but there's one interesting bit of fine print in the Nokia-Microsoft deal that gives the runt company (that was the old Nokia) the right to start using the Nokia name again... as of January 1, 2016:

http://followingjolla.blogspot.com/2013/09/the-small-print-t...

Of course Jolla is a different company as well... but we're barely 2 years away from more wild naming-strategery options, for Nokia-offshoot Finnish companies.

I'm pretty sure they can say jolla is the phone, sailfish the os, and that it comes from meego tho. and everything else without mentioning even Nokia. heh.

I just did experiment and asked my wife what OS is running on her phone. She has no idea. She owns N9.

I'm a software developer with 20 years of professional experience, 18 of them on Linux, and 33 years of time spend immersed in technology every day, and I didn't know the N9 ran Meego until I read the paragraph above. I was somewhat aware of Jolla and Sailfish, and vaguely aware it had Linux somewhere there, but only barely.

They probably should not mention the OS very much, and focus on getting people to recognize the brand and reasons why they should want the phones, and only mention "Linux" and "Meego" far down the list.

Stock N9 doesn't even run Meego (proper). It runs Harmattan, a transitional system which is more Maemo than Meego underneath. Nokia planned to evolve it into Meego proper, but never did since it soon sunk into the oblivion of WP. Some parts of Meego (not Harmattan) were forked by the community as Mer, and some other parts (namely Meego Handset) as Nemo. Sailfish is built on Mer and parts of Nemo, adding its own UI on top. All this (including historic evolution of Moblin and Maemo to Meego) can be pretty confusing for those who didn't follow these developments. See also this chart: https://github.com/kumadasu/tizen-history

I think the idea of the site was to get the name jolla out there and to get consumers asking: what is a jolla?

I believe from the questions above they've succeeded. If they just said, hey there's another phone called jolla I doubt I'd have taken a look.

Could they parody action movie trailers and say something like "From the engineers who brought you the legendary Nokia N900..."?

How does that help the 'normal people are confused' argument?