I think that might partly explain the advertising, they seem to be modelling themselves on that Central/Northern European, Berlin counter-culture, Girl-with-a-Dragon-Tattoo, techy-savvy hacker kind of thing. Problem is, at least from the other side of Europe, that seems like it would represent a fairly tiny demographic, and I'm not sure deliberately avoiding the mainstream, and going for semi-obscurity, is all that great a marketing idea!

But, in any case, regardless of the marketing, the phone does seem promising. Seems to be the most credible of the open source challengers to Android/iOS, much more so than Ubuntu Touch, for instance, because of the direct experience of the staff and the fact that a phone is actually being sold. Also, personally speaking, it's nice to see an open source OS made by a company apparently looking to make money from selling hardware and software, as a product, rather than from leveraging user data.

> I think that might partly explain the advertising, they seem to be modelling themselves on that Central/Northern European, Berlin counter-culture, Girl-with-a-Dragon-Tattoo, techy-savvy hacker kind of thing.

woo, lots of stereotypes here..i found the video to be really likeable.

> Also, personally speaking, it's nice to see an open source OS made by a company apparently looking to make money from selling hardware and software, as a product, rather than from leveraging user data.

That works as long as arent very successful and others start to use Sailfish

Being a tech-savvy european here, I just like everyone here, was totally confused by their landing page.

Thus, I highly doubt they targetted anyone there.

> I think that might partly explain the advertising, they seem to be modelling themselves on that Central/Northern European, Berlin counter-culture, Girl-with-a-Dragon-Tattoo, techy-savvy hacker kind of thing.

What the heck is that?