> I think that might partly explain the advertising, they seem to be modelling themselves on that Central/Northern European, Berlin counter-culture, Girl-with-a-Dragon-Tattoo, techy-savvy hacker kind of thing.

woo, lots of stereotypes here..i found the video to be really likeable.

> Also, personally speaking, it's nice to see an open source OS made by a company apparently looking to make money from selling hardware and software, as a product, rather than from leveraging user data.

That works as long as arent very successful and others start to use Sailfish