I liked this quote:

David Krane, a senior spokesperson for Google, told SVW: "I never liked it. I always felt that it would come back to bite us in some way, that we would end up building concentration camps, or something even worse. The universe seems to love irony, why leave ourselves wide open?"

Well, the universe does love irony, but concentration camps are unnecessary in this day and age. Knowledge is power, and building a company whose purpose it is to collect and use as much personal information as possible is bad enough.

They've now replaced it with "You can make money without doing evil".

https://www.google.com/about/company/philosophy/ (point 6)

Presumably the written bit is "but that's not to say we won't anyway".

Yeah, or "but why take any chances?"

"But where's the fun in that?"

reminds me a bit of Animal Farm. Where the rules on the farm slowly change over time, allowing for more and more transgressions to occur. 2009 is also, I believe, around when Google started recording WiFi data with their street view cars.