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Re:Diary of a programmer with no clue about marketing by bsaul on Thursday November 07, 2013 @03:19AM (#6688268)
that's exactly the conclusion i've reached, at least for b2c apps. marketing needs the same amount of time/money as software development.
Re:Diary of a programmer with no clue about marketing by mirozoo on Thursday November 07, 2013 @04:26AM (#6688471)
I would go a step farther: In many cases (esp. SaaS solutions) marketing takes even more time than the development.