News for hackers. Stuff that matters.

A comment on Diary of a programmer with no clue about marketing. Parent comment

Re:Diary of a programmer with no clue about marketing by trey_swann on Wednesday November 06, 2013 @10:28PM (#6687292)
Exactly! Well said austenallred.

Most startups fail because they aren’t hitting their target growth rate, not because they failed to build a product that works.

You have to fight to grow. Evaluate how much time you spent building your product, and then invest just as much time in growth-related activities.

[ Parent | on HN ]
Re:Diary of a programmer with no clue about marketing by bsaul on Thursday November 07, 2013 @03:19AM (#6688268)
that's exactly the conclusion i've reached, at least for b2c apps. marketing needs the same amount of time/money as software development.
[ Parent | on HN ]
Re:Diary of a programmer with no clue about marketing by mirozoo on Thursday November 07, 2013 @04:26AM (#6688471)
I would go a step farther: In many cases (esp. SaaS solutions) marketing takes even more time than the development.
[ Parent | on HN ]