There has been something of a pendulum swing in feminist thought. The second wave was all about reducing barriers to women from being full participants in society. Along with that came an ideology that essentially said that gender was social constructed, and that if only we didn't impose them on children men and women could be essentially interchangeable.

The efforts were largely successful (albeit not completely) but in the third wave* there has been a severe backlash against the ideology and the social pressures that it raised. That's what your are talking about in your comment. There's was a movement to say -- it's okay to want to be a homemaker, it's okay to wear clothes that make you feel sexy, it's okay to want men to hold the door for you.

I think it's swung too far the other direction. While it was originally "okay" there's a lot of voices out there saying, implicitly or explicitly, that it's "natural" to want to play all those traditional gender roles. That women who run companies, or nations, or work 80 hours a week are unnatural, ruining it for everyone else, or lying to themselves. That if you are a successful single women you nonetheless have a duty to the sisterhood to fight for mothers' issues because of your gender.

In other words, I think it's time for a backlash to the backlash.

*ignoring for the movement the race/class/international/gay aspects of third wave feminism