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Re:Lessons Learned Going from Zero to $30k/Month in a Year by bbwharris on Thursday October 17, 2013 @01:26PM (#6566768)
I've said this before, but they wouldn't do it if it didn't work. Just google "video engagement vs. text engagement". It really does increase conversions and alleviates a lot of confusion. It doesn't excuse the need for descriptive text, but rather complements any online offering. Seeing is believing.

I agree with this sentiment, I too avoid video, but it is a very easily digestible format for a lot of people. Think about Leap Motion, would it have nearly been as interesting without the impressive video showing you why it's interesting?

Re:Lessons Learned Going from Zero to $30k/Month in a Year by crucialfelix on Thursday October 17, 2013 @05:57PM (#6568420)
Always important to remember that different people are affected by different modes of communication.

I am impatient and I want to consume info quickly, so I don't like videos. Give me the facts.

Many people find reading and parsing factual statements to be a chore. They want to play the video and sit back and eat a sandwich. They want that horrible hipster acoustic guitar intro with the gratuitous close up of the tattoos. Factual statements are like homework. They want emotional response. I am suspicious of same.

Also I work with Israelis and they consume spoken English much easier that written. Reading is cognitive load for many folks.

Re:Lessons Learned Going from Zero to $30k/Month in a Year by Ruska on Thursday October 17, 2013 @03:21PM (#6567555)
That's their choice, obviously. I hate being forced to watch a video, and when I land on a page that only has video content I leave.
Re:Lessons Learned Going from Zero to $30k/Month in a Year by bbwharris on Thursday October 17, 2013 @05:30PM (#6568266)
I used to do that too. Now I squash my overwhelming desire to leave and I give it a shot. Almost everytime, I leave with a much better understanding of the product.
Re:Lessons Learned Going from Zero to $30k/Month in a Year by teddyh on Friday October 18, 2013 @02:44AM (#6570114)
But are you better for it, or have you just spent more time of your life watching what are, essentially, ads?
Re:Lessons Learned Going from Zero to $30k/Month in a Year by bbwharris on Sunday October 20, 2013 @10:21AM (#6579962)
I honestly think I am getting a quicker understanding than skimming a bunch of text and letting my brain fill in the rest. So sure, I'm better for having taken the time.