Always important to remember that different people are affected by different modes of communication.

I am impatient and I want to consume info quickly, so I don't like videos. Give me the facts.

Many people find reading and parsing factual statements to be a chore. They want to play the video and sit back and eat a sandwich. They want that horrible hipster acoustic guitar intro with the gratuitous close up of the tattoos. Factual statements are like homework. They want emotional response. I am suspicious of same.

Also I work with Israelis and they consume spoken English much easier that written. Reading is cognitive load for many folks.