Are there really people who will decide "I want to read the Guardian now," and then when they find they have to type four or five letters into their browser bar instead of just one, will decide not to bother? It's now too much effort to type four or five keys? (It's possible, I suppose; I am way out of touch and I still don't understand much of what the kids do now - that thing where "Dave is the mayor of some street corner" was a total mystery to me)