One of my clients is a high-end boutique. Their purchase experience is good by nice retail standards - high-quality bag, tissue with ribbon, etc. But then the do little extras like presenting your receipt in a little card stock slipcase and hand-writing you a thank-you note a few days later. It is the little things that matter.

I'd agree that the MASA receipt is pretty rudimentary, but as another commenter mentioned, it's largely a factor of the POS system. (And apparently not high on their selection criteria list.)