Apple’s new ads make the company look lame

Re:Apple’s new ads make the company look lame by coffeemug on Tuesday August 27, 2013 @03:44AM (#6282048)

You're twisting the ad. They didn't say "this is what matters in life", they said "this is what matters". It's an ad for a consumer products company, and the implication is pretty clearly "this is what matters when designing products", not "this is what matters in life".

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Re:Apple’s new ads make the company look lame by worldimperator on Tuesday August 27, 2013 @04:29AM (#6282183)

I think when they show it in every life situation (except on a funeral, maybe), it's safe to assume that the general idea is 'in life'.

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Re:Apple’s new ads make the company look lame by James_Duval on Tuesday August 27, 2013 @05:47AM (#6282437)

Oh - I thought you were criticising the execrable copy.

"The experience of a product."

It's so vague it's meaningless.

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