You're twisting the ad. They didn't say "this is what matters in life", they said "this is what matters". It's an ad for a consumer products company, and the implication is pretty clearly "this is what matters when designing products", not "this is what matters in life".

I think when they show it in every life situation (except on a funeral, maybe), it's safe to assume that the general idea is 'in life'.

Oh - I thought you were criticising the execrable copy.

"The experience of a product."

It's so vague it's meaningless.

Have you been outside in the last half century?

This idea is the foundation of our society, our economy, our entire conception of ourselves. I guess the only difference is that these days the idea is so deep into the water supply, they don't have to be coy about it any more.

There are many things this should make you feel, but surprise isn't one of them.

Maybe not all parts of the world have been so deeply 'californicated by Apple' ;-)