Lessons from My Almost Failed Launch

Re:Lessons from My Almost Failed Launch by dc_ploy on Wednesday August 14, 2013 @09:59AM (#6211504)

I was confused on the same thing as well. The name "SaaS Compass" may even confuse your target audience with the actual service you want to provide if they try to find your organically.

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Re:Lessons from My Almost Failed Launch by jkulmala on Wednesday August 14, 2013 @10:01AM (#6211519)

Yes, you are right. I found out the name conflict only week before launch and it was too late to change it for this particular launch.

Maybe later...

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Re:Lessons from My Almost Failed Launch by dictum on Wednesday August 14, 2013 @11:47AM (#6212183)

SaaS Sextant? SaaS Map? :)

A product's name is a reflection of its marketing (and just as the rest of marketing, naming seems easy, but it's actually hard to get to good results without overthinking it). Perhaps your experiences with the launch are mirrored by the naming conflict, which you only learned about when it was too late. Anyway, it's better to launch with an imperfect strategy and learn from the mistakes early.

Congratulations on the launch.

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