Re:Lessons from My Almost Failed Launch
by dictum on Wednesday August 14, 2013 @11:47AM
(#6212183)
SaaS Sextant? SaaS Map? :)
A product's name is a reflection of its marketing (and just as the rest of marketing, naming seems easy, but it's actually hard to get to good results without overthinking it). Perhaps your experiences with the launch are mirrored by the naming conflict, which you only learned about when it was too late. Anyway, it's better to launch with an imperfect strategy and learn from the mistakes early.
A product's name is a reflection of its marketing (and just as the rest of marketing, naming seems easy, but it's actually hard to get to good results without overthinking it). Perhaps your experiences with the launch are mirrored by the naming conflict, which you only learned about when it was too late. Anyway, it's better to launch with an imperfect strategy and learn from the mistakes early.
Congratulations on the launch.