Yes 10 cans for the complex, which consists of ballpark 50 units. Awareness is definitely a huge part of it - a lot of once "progressive" ideas like recycling and sexual equality was taught to us as kids, and the kids ended up educating the parents.

Your point is valid; when you "abstract" away recycling to a centralized plant, the individual most likely won't consider the environmental impact of his purchasing decisions and habits nearly as much.