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Re:Practical Typography by tptacek on Wednesday July 24, 2013 @09:25AM (#6096016)
If you would buy dozens of fonts at $10, you'll buy 2 fonts at their current price. Pick a serif and a sans, preferably that harmonize. Wear them like your one good suit, and ignore the rest of the fonts. Be happy you had such an amazing selection to work from, and that whittling all of typography down to those two means your chosen fonts are all the more personal.

I can't imagine a reason why you'd want dozens of fonts, any more than I could understand wanting dozens of pairs of dress shoes.

Re:Practical Typography by resu_nimda on Wednesday July 24, 2013 @10:09AM (#6096244)
Why should a font be treated like a suit? Why not a car, or a house, or another infinitely reproducible digital good? I don't see why you chose that analogy except to set the price expectation at a certain level.
Re:Practical Typography by tptacek on Wednesday July 24, 2013 @10:12AM (#6096261)
Both fonts and suits are about fashion, and not simply the marginal cost of the goods that go into their production. Clothing fashions could also be made drastically cheaper were it not unlawful to counterfeit them.

Moreover, like an expensive suit (note: I don't own one of those), there is little intrinsic utility in a premium font; it's practically the definition of a digital luxury. It can thus be priced as a Veblen good --- which it in effect is, to its real market (publications, agencies).

Re:Practical Typography by scott_s on Wednesday July 24, 2013 @11:07AM (#6096594)
Fashion can be copied, as far as I understand it. Planet Money did an entire show on it, "Stealing Our Way to a T-Shirt": http://www.npr.org/blogs/money/2011/01/26/130838159/the-tues...

And they link to a law paper, "The Piracy Paradox: Innovation and Intellectual Property in Fashion Design" (http://papers.ssrn.com/sol3/papers.cfm?abstract_id=878401) by Kal Raustiala and Christopher Jon Sprigman that says: "Yet a significant empirical anomaly exists: the global fashion industry, which produces a huge variety of creative goods without strong IP protection. Copying is rampant as the orthodox account would predict."

Perhaps what you mean is that you can't claim that a knock-off is from one of the big names in fashion? Because it looks like people copy the designs frequently. Fashion, however, is partly about status, and people attribute status to brands. So even though if a design is similar, people may not value it as high simply because it doesn't have the "right" brand on it.

Re:Practical Typography by aidenn0 on Wednesday July 24, 2013 @02:18PM (#6098012)
Re:Practical Typography by jrochkind1 on Wednesday July 24, 2013 @05:11PM (#6099108)
Moreover, like an expensive suit (note: I don't own one of those), there is little intrinsic utility in a premium font

I actually agree with your point about "okay, so buy two good fonts instead of dozens of crappy ones' -- but I disagree there is little intrinsic utility in a high-quality 'premium' font.

A better font will make the work that uses it more readable and intelligible. It adds _utility_, not just beauty, to the text that uses it.

Re:Practical Typography by tptacek on Wednesday July 24, 2013 @07:20PM (#6099835)
I'm inclined to believe that because I am a bit of a font nerd, but I don't think it's actually true that text is truly more readable for having spent $99 extra on a premium font for it.
Re:Practical Typography by jrochkind1 on Wednesday July 24, 2013 @08:55PM (#6100240)
Well, the first question is if a better font text more readable.

The next question is how you identify a better font, and if most $99 fonts are better than most free fonts or not. Certainly there are going to be some crappy $99 fonts, and perhaps a couple good free fonts, sure, the price isn't a guarantee.

Re:Practical Typography by rjvin on Wednesday July 24, 2013 @10:35AM (#6096389)
I don't know how true that is. There are a lot of things in expensive fonts that provide intrinsic quality: more character sets (greek and cryllic for example), openType features like conditional ligatures, more kerning pairs, extra weights, small caps, hinting, etc.
Re:Practical Typography by tptacek on Wednesday July 24, 2013 @10:53AM (#6096496)
You're getting those character sets in a particular typeface. But there's no intrinsic reason for you to set type in FF Meta.
Re:Practical Typography by ctb_mg on Wednesday July 24, 2013 @11:42AM (#6096794)
I do not subscribe to the premise that fonts hold a greater value because they are about 'fashion' and are based on more than just their production value.

App store games, music, etc. are vastly cheaper and hold more than their explicit production value. They provide entertainment, and to an extent, even an artform.

Re:Practical Typography by tptacek on Wednesday July 24, 2013 @12:24PM (#6097096)
Nobody is demanding that you value fonts in any way. Just don't buy them.
Re:Practical Typography by jrochkind1 on Wednesday July 24, 2013 @05:05PM (#6099083)
If you have dozen of cars or dozens of houses, I would think you are being just as excessive and profligate as tptacek thinks you would be with dozens of fonts. :)
Re:Practical Typography by pron on Wednesday July 24, 2013 @09:31AM (#6096048)
> I can't imagine a reason why you'd want dozens of fonts, any more than I could understand wanting dozens of pairs of dress shoes.

Because I like trying things on for size. And my mood changes. That's why I bought five different writing apps.

Re:Practical Typography by tptacek on Wednesday July 24, 2013 @09:34AM (#6096061)
You can try fonts on the same way you can try suits on. And if you're the kind of person who needs to have dozens of high-quality suits, that's fine --- to each their own --- but I can't muster up too much sympathy about the expense.
Re:Practical Typography by justinreeves on Wednesday July 24, 2013 @08:20PM (#6100091)
>If you would buy dozens of fonts at $10, you'll buy 2 fonts at their current price.

Well, I most certainly wouldn't. Mostly because I wouldn't buy dozens of them all at once, but over a period of weeks/years.

Re:Practical Typography by msutherl on Wednesday July 24, 2013 @05:59PM (#6099392)
This is a nice way to look at it. Phrased differently, come up with a personal brand, buy what you need to make it happen, and stick to it. If it doesn't last more than a year, the brand was bad. Take the hit, re-brand, buy new fonts.

On the other hand, designers need to buy many different fonts since each client needs a unique brand – unless you're one of those designers that impresses your own brand on your clients.

Re:Practical Typography by tptacek on Wednesday July 24, 2013 @07:19PM (#6099834)
It's true that designers need lots of fonts, but designers also get paid to deploy those fonts, so the cost structure is different.