Labelling the x-axis would also be kind of useful. And what does the note in the legend mean? "first day @ 12p.m. curve flatlines after $600 - deal ends"?

The chart starts at 12pm on the first day, because thats when the author started grabbing information..

If you look on the curve, you can see that at $3.2 million, the curve kind of flat lines, or at least levels out a bit. This is when they ran out of the 5,000 phones they were offering at $600.

Because we only have one day it is hard to tell, but when they hit 3.2 Million it was also Midnight, so less people may have been active.

Perhaps after work hours funding will increase in pace again.

chart starts @3:30 p.m. first day

There was a $600 perk available for the first 24 hours. It went up to $830 for the same phone after that.

They just added an option to purchase 2 phones at $700 each.

they also removed the $600 price point - as if it never existed.

pretty deceptive if you ask me.

I don't see how it's deceptive. It was a short term promotion. Is it deceptive that Walmart doesn't show last week's price on every product in their store whose price has gone up? Further, it would clutter the sidebar with an unchoosable option and make the correct price harder to find.

Agreed. But what else to they have up their sleeve? They might add new levels that turn out more attractive, if they determine it is needed to push it past the finish line.

yeah. they don't want psychology to get in the way: 'oh man, i missed the 600 offer, not going to pay 830 for that phone'

they did not plan their kickstarter project carefully. they need to have more rewards in the lower tier and upper tier: t-shirts, stickers, custom color on the phone, extra customization, extra ram, extra cpu etc.

Still a great kickstarter - if they raise the amount = they can show manufacturers that there is demand for ubuntu. if the don't, they still gain quite a bit of awareness of the ubuntu mobile OS.

Agreed on the "more rewards" front. I want to back this, but I don't have the money to drop $830 for a phone in a year, and the $20 one seems relatively inconsequential. I'd pay a slight premium for a shirt though.

That might be the only way, internally, to add more deals; and, to keep from confusing the potential funders.

I don't think thats how crowdfounding works. Usually, you have a big push at the beginning and the end, and in between it almost flatlines.