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Re:Revising MailChimp's logo by bluthru on Friday July 12, 2013 @03:17PM (#6034547)
MailChinys
Re:Revising MailChimp's logo by bradleyland on Friday July 12, 2013 @04:26PM (#6034981)
I'm really puzzled why the designer chose to open some specific areas here. Specifically, the letters "m" and "p" in Chimp.

Cursive script has some "tight" areas for a reason. For example, the first and second vertical strokes of the lowercase "m" are supposed to overlap to form the appearance of a single stroke. The break for the curve should not start at half of the x-height. Likewise for the lowercase "p", the break for the curve should not start so low.

The net result is reduced readability, IMO.

Re:Revising MailChimp's logo by gocard on Friday July 12, 2013 @03:45PM (#6034739)
I actually didn't see it like that. But now that you pointed it out, I can't unsee it.
Re:Revising MailChimp's logo by lookingsideways on Friday July 12, 2013 @03:30PM (#6034631)
I saw exactly the same thing. The older logo was definitely clearer in that area.
Re:Revising MailChimp's logo by chris_mahan on Friday July 12, 2013 @03:42PM (#6034716)
looks like mailchimjs to me...
Re:Revising MailChimp's logo by elisee on Friday July 12, 2013 @03:36PM (#6034679)
The loop on the P is definitely decreasing legibility at small sizes.
Re:Revising MailChimp's logo by jre on Friday July 12, 2013 @06:14PM (#6035598)
I was kind of wondering if it was 'y', 'js' or 'p'. The 'p' of the older logo was more readable in my opinion.

Overall, I like the new logo more.

Re:Revising MailChimp's logo by dpcan on Saturday July 13, 2013 @12:49PM (#6037952)
I agree, my eye went RIGHT to the "y" at the end - but it's not supposed to be a "y".

I keep reading MailChimy

Re:Revising MailChimp's logo by WA on Saturday July 13, 2013 @05:10AM (#6037090)
Was MailChings for me, admittedly with an odd "g", but this part is definitely worse than before.
Re:Revising MailChimp's logo by sontek on Saturday July 13, 2013 @04:27AM (#6037041)
I saw Mail Chimyo but now I see MailChinys as well. The one thing I don't see is MailChimp.
Re:Revising MailChimp's logo by ricardobeat on Friday July 12, 2013 @10:53PM (#6036502)
Can't unsee. The new p shape does make it less readable.
Re:Revising MailChimp's logo by adestefan on Friday July 12, 2013 @09:35PM (#6036350)
It really starts to look like a y in the smaller size.