1. Spelling errors in the title of a blog post are a strong signal to me of how much effort an author put into a post. I realize its petty: Wade typed out tens of thousands of characters, why focus on one? But, still.

2. The disadvantage of this approach is that John Doe wearing a spokesman hat is going to give very different answers to questions than John Doe wearing a mentor hat. Often, the strongest insights are gleaned from the things people are most cautious about talking about.