Every time I've used Lyft, I've had a fantastic experience. I have great conversations with the drivers and we can connect for those few minutes we're in the car together, then we go our separate ways. I do treat the drivers like a friend, albeit a "single serving friend" (a la Fight Club).

I'll always use Lyft when it's available; it's just a great way of getting around, and having fun while doing so.

I think this is less "Lyft is awkward", more "I am not Lyft's target market and am (inexplicably) upset about it".

Except a pink haired 20 something designer in SF pretty much is Lyft's target market.

If you dislike their service so badly, why would you continue to use it?

Sometimes you can think something could be better and become something you'd enjoy.....

Does anyone know what this article is about?

The author writes as if everybody knows what Lyft is. Or the Marina, for that matter. Am I just living under a rock, or is this something local to SF?