Another way the analogy works, though: people hate paying for either with their own money. It's easier to spend when your company (or client) is paying for it.
There are many cases where I and others choose much more expensive applications to which there are fine inexpensive (or free) alternatives. Just knowing the amount of “unnecessary” design or development work may be enough to increase pleasure of use.
Of course, the extra work may also have directly beneficial effects, functional, esthetic, or otherwise. Fine dining tends to be tasty.
The short answer: it's why Apple is making boatloads of cash. "But you can get an equivalent machine for a fraction of the price!" arguments abound; nonetheless, its that "fine dining" attention to detail which rakes in tens of billions of $$$ profit per quarter.