They don't call it a quota, but it certainly fits the loose definition - they wanted more females, and so they hired junior female engineers when they could have hired more senior male engineers. I'm sure that at some point, a team of theirs was considered at full capacity and some male resume was passed over that might have otherwise been considered.
But it's really, really hard to argue that they did something offensive there. They created more engineering talent, got some good press out of it, and I wouldn't be surprised if it had some sort of small effect in making programming a more viable-seeming career choice for women.
Which is very similar what institutional sexism is - except that women deal with it to a much greater degree than men.