Agreed. While the trend away from 3rd party cookies is at present and will probably continue to be a thorn in my side in the coming years as a coder, I think that most internet users will be happier in a world where they are mostly not supported. If you just read through the list of companies that signed (lots of media this and that), I think most normal folks would hardly be sorry not to be able to be "tracked" (whatever that turns out to mean in practice) by them.

In general reminds me of the movie business that gouges customers on ticket prices and concessions, then complains when the customers start watching movies elsewhere.