Every time I read about another ad network vector for malicious behavior, my current position is reinforced. I feel some guilt about this, with respect to sites I like, but it doesn't override my need for "safe computing".
So... if you want your advertising to get onto my system, improve your fucking product!
Back when "the Web was young", I permitted advertising, and I actually encountered a number of interesting and useful products via it. That was also a time when the "Web" community was a lot smaller, and particularly technology-oriented advertising has a significantly higher chance of being on-target with respect at least to me as audience.
Then ads starting moving, shouting, and playing bad sets. And then came the malware. That was it, for me.
Clean up your act, and I might let you back.
Sooner or later, someone is going to figure this out.
In general reminds me of the movie business that gouges customers on ticket prices and concessions, then complains when the customers start watching movies elsewhere.
> and the millions of consumers who enjoy the diversity of content and services the internet provides
(Ignore the small-i internet typo).
Do they mean to suggest that millions of consumers enjoy advertising? Thank you for thinking of me IAB!
I don't think so either :-) I was merely poking fun at the way they co-opted the entire Internet in an attempt to make Mozilla seem like they are on the wrong side of the issue.
They would be more genuine if they wrote an open letter to the Internet instructing how to re-enable third-party cookies in Mozilla and why they are good (according to the IAB).
Besides disabling cookies doesn't mean blocking ads, so if the lack of tracking makes ads less attractive, other (possibly more intrusive) techniques must be used. I, for one, surely wouldn't want that.
That said, I think IAB has a very reasonable point there.
I'm not going to say what Mozilla should or shouldn't do in this case. They know better, and more importantly, they are free to do what they want. I just want to point out to IAB, whoever they are, that if they want to make an appealing argument, maybe put the user forward?